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Adobe Flash Platform Benefits

What are rich Internet applications?

Rich Internet applications (RIAs) are engaging, dynamic applications that can be deployed across desktops, browsers, and mobile devices. Businesses can use external-facing RIAs to improve user satisfaction and revenue, while using internal-facing RIAs to simplify internal systems and improve productivity.

"Even modest improvements in online customer experiences can boost revenue gains by $117 million to $311 million per year — due to additional purchases, reluctance to switch, and likelihood of recommending to colleagues and friends."
Ñ Forrester, 2009

The business case for RIAs

Benefits of external customer-facing RIAs

Engaging, informative, self-service-oriented RIAs encourage customers to:

Stay on your site longer
Explore more options
Complete more online transactions
Spend more money
Recommend the site to others
Return more often

Well-designed customer-facing RIAs can:

Increase online sales up to 30%*
Increase conversions, cross-channel sales, and upsells by up to 40%*
Reduce contact center/telephone agent calls up to 20% annually*

Benefits of internal corporate RIAs

Used internally, RIAs can help the enterprise:

Unite key data from disparate sources
Increase employee productivity
Reduce data entry time up to 40%
Improve accuracy
Save time
Reduce operating expenses

Why use the Flash Platform for RIAs?

The Adobe® Flash® Platform provides everything you need to create and deliver compelling applications, content, and video to the widest possible audience. Benefits include:

An integrated, cost-effective solution
A multiscreen, multidevice mobility roadmap
An active, supportive ecosystem
Emphasis on data security
Enhanced search engine indexing
Multiple elements of openness
Free learning

Read the Flash Platform Overview. (PDF)

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I want a Rich Enterprise Application from 4Point built on Adobe's Flash Platform.

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