what we do?
- Enterprise digital strategy and transformations: current state assessments, governance models, road map development and stakeholder facilitation.
- Business case development for digital technology projects
- Multi-channel and omni-channel marketing strategies
- Marketing technology stack reviews and planning
- Digital channel strategies (web, mobile, social media, email, emerging technologies)
- Customer engagement strategies, data analysis & journey mapping
- Organizational structure reviews as it pertains to managing digital technology across the enterprise
Download Econsultancy’s “Digital Trends 2017” report (in association with Adobe) based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
The report shows that so-called “experience economy” is definitely already here, and it also highlights some key challenges for businesses making the change.
4D
DISCOVER. Set the ambition for the business.
Decision 1: Where the business should go?
DESIGN. Create a plan for the digital transformation.
Decision 2: Who will lead the effort?
Decision 3: How to ‘sell’ the vision to key stakeholders?
Decision 4: Where to position the firm within the digital ecosystem?
Decision 5: How to decide during the transformation?
DELIVER. Execute the transformation plan, allowing for ongoing adaptation and adjustment.
Decision 6: How to allocate funds rapidly and dynamically?
DE-RISK. Increase the transformation’s prospects for success.
Decision 7: What to do and when?
