In a constantly changing world of transitioning sales and marketing processes online and modernizing end-to end sales cycles, organizations struggle to bring together customization and automation into their signature-based sales process while maintaining customer satisfaction.
Currently, many organizations are still using generic marketing messages and tactics to try and turn current and potential customers into buyers, with little to no success. By maintaining this type of process in your organization, missed opportunities and too much time spent on nurturing the sales process will become the norm.
Barriers to introducing automation to your sales and marketing can include lack of the appropriate software, not fully understanding how to integrate your current software and CRM tools to bring automation to the customer, and a disconnect between your sales and marketing teams. These barriers are a constant in many organizations, but by introducing the use of marketing automation, and digital forms, your signature-based sales process can turn current and potential customers into repeat buyers.
This customizable end-to-end sales process includes:
- Marketing Automation - automated and customizable acquisition and nurture emails to turn current and potential customers into buyers through personalized offers.
- Digital Forms - information is collected into the digital forms and pushed to the customer so they can choose what products or services work best for them. This information is then pulled together into a contract with only the relevant, pre-approved legal information required.
- Digital Signature - the contract is created through digital forms, where the customer can securely sign the document online and is legally binding.
- Marketing Automation - all of this information is then pushed back into the marketing automation tool and can trigger further emails or nurture campaigns, extending the sales cycle.
With these three elements working together, this custom solution enables you and your team to automate the entire sales process while still bringing a level of customization and personalization to the customer experience.